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WordPress Archives • Ar3D

Tienda Online: Prestashop Vs. Magento Vs. WordPress (WooComerce)

By | #WooCommerce, addons, BackOffice, Magento, Plantillas, Plugins, Prestashop, SEO, Themes, Tienda Online, Wordpress | One Comment

¿Cuál es el mejor sistema que nos permite montar una tienda online?  Para dar una respuesta ajustada habría que valorar dos cuestiones fundamentales: el coste y la autogestión. Con esto último nos referimos a no tener que depender de un programador constantemente para administrar contenidos.

Dentro del mercado hay varios gestores disponibles entre los que destacan Prestashop, Magento y WordPress (WooCommerce).

Magento

Magento es propiedad de Ebay, y posee una serie de características apreciables como un BackOffice muy completo, un sistema estable y seguro, además de ofrecer una logística sencilla a la hora de comprar. A esto le añadimos como gran punto a su favor lo altamente personalizable que es y la ventaja de su SEO onPage tan potente como fácil de usar.

Por contra estamos ante un sistema complejo que conlleva unos costes elevados en su personalización. También demanda gran cantidad de recursos, lo que provoca contar con un servidor casi en exclusiva. A todo esto hay que sumarle la dificultad en su implantación, instalación y manejo.

MagentoOK

Prestashop

Prestashop se adapta más a las necesidades de una pyme. Permite montar tu tienda online de forma más eficaz, rápida y con  menor coste en comparación con Magento. Todo se hace más sencillo e intuitivo, consume menos recursos, ofrece numerosas posibilidades de personalización y la comunidad de Prestashop es muy activa, lo que va a facilitar la resolución de dudas que se puedan plantear.

Sus puntos débiles radican en que la mayoría de módulos y plantillas para personalizar nuestra tienda son de pago, y que no dispone de un soporte técnico que dé cobertura oficial.

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WooCommerce

WooCommerce es un plugin para WordPress que convierte tu sitio en una tienda en línea. Al estar dentro de WordPress aprovecha la potencialidad de este y le suma las funcionalidades de WooCommerce.

De este modo, tendrás todas las herramientas SEO integradas –gratuitas y de calidad- en tu blog/web que te sirven para tu tienda online. Tu blog corporativo es autóctono lo que te posibilita hacer marketing de contenido dentro del mismo espacio. La superficie de contacto sigue siendo WordPress así que todo te resultará más cercano en la gestión. La gran variedad de Themes –aspectos gráficos- gratuitos y premium otorga un gran abanico de posibilidades. Todos los plugins de  WordPress están a tu disposición para hacer frente a las necesidades que encuentres por el camino. La comunidad en español es abundante y muy vital, así que nunca te vas a sentir desamparado en tus consultas.

La importancia de WooCommerce es tal que se han creado plugins propios para él, los denominados addons; plugins de WordPress exclusivos para WooCommerce.

WooCommerce

Por estos motivos, en Ar3D nos decantamos por la combinación WordPress + WooCommerce como sistema para gestionar una tienda online. ¿Estás pensando en dotar a tu negocio de una? Consúltanos al respecto.

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Plugins para WordPress

By | Copia de Seguridad, Crear formularios, E-Commerce, Imágenes, Plugins, Posicionamiento SEO, Seguridad, Wordpress | No hay comentarios

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